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EA: Digital Distribution To Grow, But Not Mainstream Business For Some Time

Monday, 1 Feb 2010 - 11:14AM

EA Games' European publishing boss Dr Jens Uwe Intat believes that whilst digital distribution will continue to grow, it will not be the majority of business for the publishing giant for quite some time.

In an interview with GI.bz, he said "I'd expect the digital-delivered portion of our business to grow - it will certainly take an ever-increasing part of our overall business. But at the same time I'd still expect packaged goods to be around for a very long time. It's still the starting point of that whole journey into an individual game.

"I still expect that most games will start with people buying a disc and then downloading additional content - because we've seen that in other areas there's a certain number of people that like to buy online, but there are still a lot of people that prefer to go to a store for purchasing product."

He then added:

"I think our product lends itself more to digital distribution than books, for example - although with e-readers they may go in that direction too. But retailers still have an important role advising people which games to purchase, and so on."

Concluding with: 

"So digital, while continuing to grow, will still not be the majority of our business for quite some time."

 

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